I am working as a UX designer for a tiny business named FastPay that offers a mobile payment app for one-to- one transactions (competitors are PhonePe and GooglePay).
Since neither the company nor its users are satisfied with the present onboarding, they have engaged you to entirely revamp it.
Task:
Create an onboarding sequence for this mobile app.
The onboarding process must at the very least cover the following items:
Creating an account
Accepting permissions
Linking and validating a bank account
Adding friends from your phone's contact list
Understanding fees.
Including specific recommendations for these scenarios with wireframes and at least two UI designs. Include notes explaining the thinking behind your choices for each wireframe screen or feature.
Performing a UX competitive analysis of real companies PhonePe and GooglePay can help me better understand what other similar products/services are on the market.
Define the Purpose:
Creating wireframes with the expected outcomes for the review will be more helpful and actionable for me. The goals right now may be simple to focus on the Assumptions which I made during UX Research. The Primary Goals are.
Performing a UX competitive analysis of real companies PhonePe and GooglePay can help me better understand what other similar products/services are on the market.
What am Trying to accomplish with the competitive analysis?
FastPay targets three different types of users, They are..
Very tech-savvy: Master of all financial apps.
Not-so-Tech-savvy: has trouble using banking apps, but eventually gets acclimated to them and finds them comfortable.
Non-tech savvy: Does not read English fluently and requires assistance to utilize financial apps.
Competitors:
As mentioned we have two direct competitors PhonePe and GooglePay that offer the same or very similar, value proposition to your current or future customers. They are trying to get the attention of the same audience you are.
A Metrics:
Performing a UX competitive analysis of real companies PhonePe and GooglePay can help me better understand what other similar products/services are on the market.
Google:
Is a digital wallet and an online payment app from Google. It supports contactless payments, as well as purchases.
PhonePe:
Started as a UPI payment app back in 2015, but now supports services like financial support, insurance, food, and grocery orders via partners, and much more.
